Feel real life depth with ultimate blacks and our brightest ever OLED picture
Our Cognitive Processor XR cross-analyzes data, enhancing pictures in the same way that the human eye focuses for real life colour and depth. With XR OLED Contrast Pro, brightness is adjusted for higher peaks in glare and deeper blacks in shadow—no more details overwhelmed by shadow or lost in blown-out highlights.
A wide palette of naturally beautiful colours
See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.
Recreating lost texture, the intelligent way
Whatever the content or source, you’ll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. See details such as naturally defined animal fur and sharply outlined rock.
Intelligent motion processing for fast-moving, blur-free scenes
Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross analyzes data to ensure action stays smooth, bright and clear.
The screen is the speaker, sound perfectly matches action
For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. As the screen is the speaker on this BRAVIA XR 4K OLED TV, sound matches precisely with what’s on the screen for a truly immersive experience.
All your entertainment upscaled to 3D surround sound
With BRAVIA XR, everything you watch gets the true surround-sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.
Voice Zoom™ 2 enhances voices for clearer dialogue
Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity.
Smart TV Features
Easily control your smart home
Use your voice to control smart-home devices throughout your home. Adjust lighting or control other connected devices.
Supersize your smartphone favourites
Quickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen.
Control all your devices with one smart remote
All your connected devices can be controlled with our smart commander. One button access to video-on-demand services brings shows and movies into your room in seconds.
Beautifully designed for an immersive viewing experience
Our minimalist One Slate design with seamless edge bezel embraces the screen in a single pane of glass that’s naturally elegant and keeps you focused on the picture. This is a TV that looks and sounds beautiful, whether on a stand or mounted on a wall.
Actual look may differ depending on TV size.
Intuitive 3-way multi-position stand, versatile for any TV positioning
A three-way multi-position stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.