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Samsung

OLED S90F 4K Vision AI Smart TV (2025)

$1,849.00 – $6,999.00

NQ4 AI Gen3 Processor Our most advanced AI-powered 4K processor

4K AI Upscaling Pro Boost shows and movies up to 4K resolution

OLED HDR+ Powerful brightness and deeper contrast

Motion Xcelerator 144Hz Get smooth motion for games up to 144Hz

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SKU: S90F
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Enrich your experience with Samsung Vision AI

Key features at a glance

Key features at a glance are Samsung NQ4 AI Gen3 Processor, 4K AI Upscaling Pro, OLED HDR+ and Motion Xcelerator 144Hz.

Companion that enriches your lifeWoman in living room speaks to Bixby through the TV. Captions of the dialogue are shown. What’s the weather in Paris today? The weather in Paris today is clear. Is there a famous place there? Paris is famous for the Eiffel Tower, the Seine River and more.

A smarter voice assistant

Bixby

With updated intelligence, Bixby in your Samsung AI TV is the perfect center of your AI home. It can process multiple commands at once, and it’s better at grasping the wider context. Enjoy smoother conversations, easier searches, more intuitive reactions and seamless device control.

Our most advanced AI-powered 4K processor

NQ4 AI Gen3 Processor

Powered by 128 AI neural networks, this AI processor enhances your picture and sound to superb heights. Enjoy the best 4K TV experience, whether you’re streaming OTT services, playing your favorite video games or watching live sports.alt

Compared to 2025 OLED S85F (NQ4 AI Gen2)
Samsung NQ4 AI Gen3 Processor has up to 2 times faster NPU, 6.4 times greater AI neural networks, up to 2.1 times faster GPU and up to 17% faster CPU than the 2025 OLED S85F (NQ4 AI Gen2).

Boost shows and movies up to 4K resolution

4K AI Upscaling Pro

Watch your favorite content in more brilliant detail. Our AI processor can take your content and enhance it up to 4K resolution with 128 AI neural networks — all while maintaining incredibly sharp and smooth picture quality.

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Picture Quality

Powerful brightness and deeper contrast

OLED HDR+

Our processor analyzes each scene and boosts for improved brightness. The result is an incredibly bright screen with a deeper range of contrast, which makes even minor details stand out.

A scene in nature is highlighted at the center in the outline of a TV screen, showing how "OLED HDR+" reveals bright highlights and hidden details in the scene.

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Picture Quality

A city lit up by bright lights is on display. The colours and lights are vivid as OLED lights portray through the QD screen.

Deep blacks, clean whites and lively colours

OLED

Samsung’s unique OLED expresses deep blacks, clean whites and a full range of lively colours. With cutting-edge self-illuminating pixels, what you see is a picture that’s pure, bright and more accurate than ever before.

Gaming Experience

Get smooth motion for games up to 144Hz

Motion Xcelerator 144Hz

Enjoy seamless visuals at incredibly fast speeds. Samsung’s unique dynamic refresh technology provides smooth motion performance for VRR games up to 4K 144Hz.

2 race cars are racing on a track. 1 looks clearer than the other and is going faster.

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Gaming Experience

A TV displays the Samsung Gaming Hub home screen, which has options for streaming and playing games.

Easily discover and access all your games from one screen

Gaming Hub

Your TV has a central hub that organizes games from apps, consoles and cloud platforms in one convenient place. It also offers recommendations based on what you like to play, so you can easily discover new favorites.

Sound

A TV shows a concert scene. When Q-Symphony is off, the soundbar under the TV plays audio by itself, giving off small sound waves. When Q-Symphony is on, the TV and soundbar play audio together, with both giving off large sound waves in sync.

TV and soundbar play together in smooth harmony

Q-Symphony

Surround yourself with beautifully orchestrated sound. Samsung technology syncs the TV and soundbar audio to play simultaneously — without muting the speakers of either device.

One UI Tizen

Personalize your screen experience

One UI Tizen

One UI Tizen provides a personalized screen experience. With Samsung Tizen OS, it delivers all the latest innovative Samsung features. Your experience is also secured by Samsung Knox across SmartThings devices.

One UI Tizen’s home screen, with the various apps and services available, is displayed on a TV in a living room.

Access 1200+ channels for free

Endless Free Content

Access free channels, including Samsung TV Plus premium channels. Enjoy news, sports, movies, entertainment, music, kids’ shows and more. With new content continuously added, there’s always more to explore.

The best of TV. All for free.

Samsung TV Plus

Dive into a vast collection of shows, movies and other content on Samsung TV Plus. It comes installed for free on your TV — no payment, subscription or setup required.15

TV in a living room shows Samsung TV Plus home screen and the diverse TV channels available with it.

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One UI Tizen

The home screen for Samsung Daily+ shows apps and services. The screen scrolls down to highlight the Most Used smart devices. Screen scrolls up and shows the category switching from Featured to Health. Scrolls back down to show the Workout Tracker options. The Galaxy Watch 6 option is highlighted.

Elevate your day with curated lifestyle experiences

Samsung Daily+

Find apps and services for health, work and lifestyle on Samsung Daily+. You can access SmartThings, Workout Tracker, karaoke and more, all in one place.

SmartThings

Connect and manage your smart home devices, all from your TV

SmartThings

With a built-in smart hub, your TV can connect and control smart devices — even those requiring Matter and HCA compatibility. You can also get notifications about your devices straight from the screen, including a 3D Map View that shows your entire smart home system at a glance.

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SmartThings

Man wearing a Galaxy Watch watches TV in a living room. He moves his hand back and forth to play the video on the screen.

Gestures to control with your watch

Universal Gestures

Easily control your TV with your smartwatch. Just wear your Galaxy Watch and use hand gestures, like pinching to select an option, or moving your wrist back and forth for pause and play.

Design

A sleek design that complements any space

LaserSlim Design

OLED’s sleek and stylish design combines unique beauty with strong functionality. Featuring a groundbreaking slim form factor and minimalistic bezel, your TV blends seamlessly into any interior.

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