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Samsung

The Frame LS03F QLED 4K Art Mode Vision AI Smart TV (2025)

$1,399.00$2,299.00

Modern Frame Design Designed to look like a slim picture frame

Art Mode TV when it’s on, art when it’s off Artful Picture Quality with QLED Stunning visuals for art and entertainment alike

Samsung Vision AI Samsung Vision AI meets The Frame

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SKU: LS03F
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Features

Your Art Gallery On TV

The Frame TV displaying an artwork hangs on a wall with paint in various colors splashed in the background.

Key features at a glance

Key features of The Frame. Modern Frame Design, Art Mode, Artful Picture Quality with QLED that shows TV Mode and Art Mode, Samsung Vision AI is here logo.

What’s included when you buy The Frame

 Enjoy exclusive perks when you purchase The Frame. Get access to Art Streams β€” a curated collection of 20 free artwork per month. And receive the first 2 months on us when signing up for a monthly Art Store subscription. 

Grid display of various artwork. Art Store Streams 370+ free artwork per year. The Frame TV shows Art Store screen. 2 months free.

Designed to look like a slim picture frame

Modern Frame Design

Elegantly minimal and modern, The Frame’s design is a work of art in itself that blends beautifully into your home.

Side view of The Frame TV is installed tightly to a living room wall to look like a real picture frame.

A flush fit to the wall

Slim Design / Slim Fit Wall Mount

With a slim profile, The Frame can be mounted near flush to the wall to look like a real painting.

Tailor to your space with customizable bezels

Customizable Frame

Style The Frame to your taste with customizable bezel frames. Find the colour that best complements your space or the artwork on display among the available options. Then install with ease by snapping the sleek magnetic bezel onto the sides of your TV.

Close-ups of The Frame TV's customizable bezels in different colours.

Find the right height for your space

Height Adjustable Stand

The Frame can easily be made to fit your home setup. With the adjustable TV stand design, you can set the TV to your preferred height and make room for a soundbar and other devices.

Two The Frame TVs side by side are on Height Adjustable Stands. One of stands is adjusted to fit a soundbar beneath the TV.

TV when it’s on, art when it’s off

Art Mode

When turned off, The Frame transforms into a showcase of art instead of a black screen. Find the right piece to display from the Samsung Art Store’s wide selection of artwork from renowned galleries, including 240 free pieces available each year. 

The Frame displays artwork available on Art Store. Around it other artworks appear to move toward and be sucked into the TV.

Access 240+ free artwork annually

Art Store Streams

Discover new favorite pieces and display them for free. With Art Store Streams, you get a carefully curated collection of 20 artwork from leading artists and institutions every month. The selection is constantly updated based on a certain theme, so it’s easier than ever to explore the world of art.

Where your artistic journey begins

Art Home

Discover handpicked collections, regularly refreshed by Samsung’s curators. It’s more than just a gallery; it’s your personal gateway to a world of creativity and inspiration. Browse and explore an extensive array of artworks, and transform your living space into an evolving art sanctuary with Art Home. 

The Frame TV on Studio Stand in living room setting shows Art Home screen with some of the artwork available in Art Home.

Experience stunning art with less energy consumption

Motion Sensor / Brightness Sensor

Brightness Sensor auto-adjusts the screen’s brightness and colour tone based on ambient light, while Motion Sensor activates Art Mode when you’re in the room. When you leave the room, it switches off to save energy. 

Your art, your way

Mat Canvas

Customize The Frame even further with a range of matting options. Choose from 5 mat layouts and 16 colours to find the combination that makes your art look more realistic.

Frame your most-loved moments

My Photo

Easily upload and exhibit your own photographyβ€”or a new family portrait. Simply send your photos to The Frame via your phone or a USB flash drive. 

The Frame TV in living room setting displays collage of three family photos from the same event.

Stunning visuals for art and entertainment alike

Artful Picture Quality with QLED

Watch TV with exceptional QLED picture quality. Using Samsung’s sophisticated display technology, The Frame produces a vibrant image with a wide range of colours and high brightness levels, so you can appreciate what’s on your screen.

'The Frame in living room shows TV Mode with AI TV NQ4 AI Gen2 Processor logos, and Art Mode with Glare Free Reflection UGR<10 Discomfort <22 Disability <34 UL and PANTONEβ„’ Validated ArtfulColour logos.The Frame TV displays an artwork but Without Matte Display reflections from a nearby lamp make it hard to see clearly.
The Frame artwork is clear With Matte Display. Glare Free Reflection UGR<10 Discomfort URG<22 Disability UGR<34 UL logo.

Enjoy what’s on, not the reflections

Matte Display

Don’t let sunlight or reflections from nearby lamps interfere with your viewing experience. With Matte Display, you can clearly see what’s on screen, and appreciate the textured details of the art as they were meant to be. Enjoy the art as the art, the TV as the TV.

 

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