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Samsung

The Frame Pro 4K Vision AI Smart TV (2025)

$2,699.00$4,999.00

Modern Frame Design with Wireless One Connect Designed to blend in seamlessly like a real picture frame

Art Mode When The Frame Pro is off, art is displayed

Artful Picture Quality with Neo QLED Elevate your TV viewing with brilliant visuals

Samsung Vision AI meets The Frame Pro

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SKU: LS03FW
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Your Art Gallery On TV

The Frame TV displaying an artwork hangs on a wall with paint in various colours splashed in the background.

Key features at a glance

Key features of The Frame Pro. Modern Frame Design with Wireless One Connect, Art Mode, Artful Picture Quality with Neo QLED that shows TV Mode and Art Mode, Samsung Vision AI is here logo.

Design

Design

Designed to blend in seamlessly like a real picture frame

Modern Frame Design with Wireless One Connect

With a sleek, minimalist design, The Frame Pro is a masterpiece in itself. It also connects wirelessly to other devices, so you can adjust your setup and rearrange your room to your liking.

The Frame Pro on living room wall shows art with Wireless One Connect box placed on side table without wire connection to TV.

Reimagine your space with more freedom

Wireless One Connect

Simplify your interior design with an omnidirectional wireless solution. Plug your devices into the Wireless One Connect, which can seamlessly transmit signals to The Frame Pro from any direction — even when placed up to 10 meters away from the TV.

* 4K 144Hz uninterrupted wireless transmission is possible when the TV and Wireless One Connect are placed within a distance of 10 meters (or 33 feet) in the same space. Wireless performance may vary depending on the environment (including type of walls and furniture).
** Operating distance can vary depending on the usage environment.* Wireless One Connect may not work well if there is an obstruction, such as a wall, hindering its connection to the TV within your home.
*** Wireless One Connect may not work properly if placed inside a closed metal cabinet.* TV and Wireless One Connect require a separate power connection.

A flush fit to the wall

Slim Design / Slim Fit Wall Mount

With a slim profile, The Frame Pro can be mounted near flush to the wall to look like a real painting.

* The distance between the wall and TV may vary depending on the wall type and installation method.

Tailor to your space with customizable bezels

Customizable Frame

Style The Frame Pro to your taste with customizable bezel frames. Find the colour that best complements your space or the artwork on display among the available options. Then install with ease by snapping the sleek magnetic bezel onto the sides of your TV.

* Customizable Frame sold separately.
** Supported Customizable Frame lineup may vary by country.

Close-ups of The Frame TV's customizable bezels in different colours.

Find the right height for your space

Height Adjustable Stand

The Frame Pro can easily be made to fit your home setup. With the adjustable TV stand design, you can set the TV to your preferred height and make room for a soundbar and other devices as needed.

Two The Frame TVs side by side are on Height Adjustable Stands. One of stands is adjusted to fit a soundbar beneath the TV.

* Supports The Frame Pro 43-85″ models. Height Adjustable Stand is not supported on The Frame 32″ model.
** The height adjustment range is 25 mm.* Installation layout may vary depending on TV size and soundbar type.
*** The image depicts The Frame Pro 85″ model.

Art

Art

TV when it’s on. Art when it’s off.

Art Mode with 240 free pieces available each year

When turned off, The Frame Pro transforms into a showcase of art instead of a black screen. Find the right piece to display from the Samsung Art Store’s wide selection of artwork from renowned galleries, including 240 free pieces available each year.

* Requires Wi-Fi and login to Samsung Account. A subscription is required to enjoy all the art from the Art Store.
** Offers 20 pieces of artwork refreshed monthly through Art Store Streams.

The Frame displays artwork available on Art Store. Around it other artwork from famous museums and galleries appear to move toward and be sucked into the TV. Logos of Bright Moments, V&A, The Met, Etsy, print bakery, Magnum Photos, Royal Collection Trust, MoMA, Union Art Fair, Toiletpaper, Saatchi Art, belvedere, Tate.

World-famous galleries in your living room

Art Store

Curate your personal art gallery and display it at home. With over 3,000 options from world-famous artists and institutions in the Art Store, you can easily find the right pieces to show off your style. Plus, you’ll get the first 2 months free if you sign up for a monthly subscription.

* The ‘2 months free’ offer applies only when signing up for a paid monthly subscription.

The Frame displays a colorful work of art from the Art Store. 2 months free.

Access 240 free artwork annually

Art Store Streams

Discover new favorite pieces and display them for free. With Art Store Streams, you get a carefully curated collection of 20 artwork from leading artists and institutions every month. The selection is constantly updated based on a certain theme, so it’s easier than ever to explore the world of art.

* Availability may vary by country.
** The time at which the 20 artwork are delivered each month may vary by region.
*** The timing and frequency at which the artwork are delivered may vary by region.
**** The number of free artwork delivered is subject to change without notice.

Where your artistic journey begins

Art Home

Expand your creative palate with ease and convenience. Dive into expert art curations, regularly updated so you can constantly discover more. Art Home is more than just a gallery — it’s your personal gateway to a world of creativity and inspiration.

* Art Home UI may vary by region and is subject to change without notice.
** Though the curations are updated regularly, the updates for the selection of available artwork may vary.
*** Studio Stand sold separately.

The Frame TV on Studio Stand in living room setting shows Art Home screen with some of the artwork available in Art Home.

Frame your most-loved moments

My Photo

You can easily upload and exhibit your own photos or a new family portrait from Google Photos in your home on your TV and Smart Display. Simply send your photos to The Frame Pro via SmartThings for easy display.

* Wi-Fi, Bluetooth or other Internet connection, compatible Android or iOS device and SmartThings app required.

Three personal photos are uploaded to The Frame from a mobile device and displayed like a collage. Google Photos logo.

Picture Quality

Picture Quality

Elevate your TV viewing with brilliant visuals

Artful Picture Quality with Neo QLED

Immerse yourself in superb Neo QLED picture quality when watching TV. Quantum Mini LEDs combined with real Quantum Dot technology bring every image to life on your screen with brilliant colour, incredible depth and ultra-precise contrast.

TV with TV Mode and Art Mode. Quantum Matrix Technology Slim, AI TV NQ4 AI Gen3 Processor, Glare Free: Reflection UGR<10 Discomfort <22 Disability <34 UL, PANTONE Validated ArtfulColour logos.The Frame TV displays an artwork but Without Matte Display reflections from a nearby lamp make it hard to see clearly.
The Frame artwork is clear With Matte Display. Glare Free Reflection UGR<10 Discomfort URG<22 Disability UGR<34 UL logo.

Enjoy what’s on, not the reflections

Matte Display

Don’t let sunlight or reflections from nearby lamps interfere with your viewing experience. With Matte Display, you can clearly see what’s on screen, and appreciate the textured details of the art as they were meant to be. Enjoy the art as the art, the TV as the TV.

* Based on testing standards set by UL, i.e., UGR<10 for reflection glare, UGR<22 for discomfort glare, UGR<34 for disability glare.

Sizes

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