Unconditionally Beautiful
Designed for every place, at every moment, from every angle
* Actual product may differ from image shown. Please see our product gallery.
Your home, beautiful possibilites
360 All Round Design
Enjoy the view of your TV from all angles.The Serif’s entire design is beautiful from front-to-back and side-to-side, and can elegantly decorate any space.
The Serif is shown with and without the stand in various scenarios, demonstrating the versatility of 360 All Around Design.
Minimal glare, maximum joy
Matte Display
Tired of distracting glare on your TV screen? The Serif’s ground-breaking Matte Display absorbs reflections, so even in bright light you’ll have a clear viewing experience.
Beautiful in every place
Detachable Stand
Place The Serif elegantly anywhere in the room. The Detachable Stand gives you the option to remove the legs and move it around from room to room, making it all the more versatile.
The smart way to access your favourite content
Samsung Tizen OS
Get more out of your TV with the latest apps & services on Samsung Tizen OS. Enjoy free live TV channels and thousands of movies with Samsung TV Plus and seamless cloud gaming with Gaming Hub. You can also manage your daily activities with Daily+ and control your smart devices from your TV with SmartThings—all while Knox Security protects your privacy.
* Content and services may vary by region and are subject to change without notice.
** Agreement to Samsung Smart Hub Terms and Conditions and Privacy Policy is required before use.
*** Some content and services require registration and subscription.
**** Requires network connection.
***** You will need a Samsung account to access the full range of Samsung Tizen OS features. If you choose not to log in, you will only be able to connect to terrestrial TV (applicable to devices with tuners only) and external devices (e.g. via HDMI). You may need a separate device (e.g. PC or mobile) to create a Samsung account.
Unique inspiration for your space
”I’ Shape Design
Redefine your space with The Serif’s distinct design. The TV’s slim frame forms an iconic “I” profile when viewed from the side, making for an eye-catching statement piece.
Crafted by the Bouroullec brothers
Ronan & Erwan Bouroullec Design
Imagined by renowned designers Ronan and Erwan Bouroullec, The Serif is more than just a TV—it’s a work of art.
Exclusive patterns for Ambient Mode
Created by Ronan & Erwan Bouroullec
The Bouroullec’s exclusive patterns in Ambient Mode were inspired by objects in the world around us, such as a beautiful leaf and textured fabric.
Enjoy every moment with The Serif
Ambient Mode+
Instead of keeping The Serif blank and black when it’s switched off, do more with your TV like displaying the day’s weather, headlines, your pictures and more.
Simply connect your smart devices
SmartThings
Optimize your home devices into a smart lifestyle tailored to your needs. Enhanced with our built-in SmartThings hub, you can enjoy a customized smart home with various SmartThings-compatible devices that simplify your day-to-day.
- * Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice.
** Requires a Wi-Fi, Bluetooth or other wireless network connection and login to a Samsung account.
*** Connected devices are sold separately.
**** Use of calm technology requires agreement from both SmartThings privacy notice and auto-registered device.
***** UI is subject to change without prior notice.
****** Samsung is not responsible for any third-party services, and is not liable for any damages or losses caused by any third-party services.
******* Available services and the UI are subject to change without notice
Multi View
Watch what’s on your TV and mobile device on the same screen at the same time. Simply connect your phone to the TV and mirror it onto the big screen as a separate window. You can also enjoy optimized multi-tasking and watch content simultaneously.
* Number of available views and supported apps/sources depends on the TV model and can be updated without notice. Requires Samsung account.
** Supports Android OS and iOS based smartphones in Q70D↑ models.
*** Multi View for mobile is available on Android 4.2 version or higher. For iOS devices, AirPlay is supported on iOS 12.3 or later.
**** The actual UI may differ from the image shown.
SolarCell Remote
With a solar panel on its back for charging, you no longer need to use disposable batteries with the SolarCell Remote.
* To charge the remote with solar energy, set the TV remote down with the solar panel facing up. Place it in your living room while your lights are turned on, or you can place it near a window where it will soak in natural sunlight.
** In case the remote’s battery is depleted, you can charge it using a USB-C cable. To check the remaining battery level of the remote control, refer to the TV Menu (Settings > General & Privacy > Power & Energy Saving > Available Remote Battery).
*** The design and button layout of the SolarCell Remote may vary depending on the region.
QLED Technology
Upscale content into a 4K experience
4K AI Upscaling
Our 4K AI Upscaling technology transforms content into near 4K resolution.
* Viewing experience may vary according to types of content and format.
** Upscaling may not apply to PC connection and Game Mode.
