•Full Array Local Dimming & Boosting for more exact dynamic contrast
•Everything is upscaled to get close to 4K HDR with the Picture Processor X1™ Ultimate and 4K X-Reality PRO1,2
•X-tended Dynamic Range™ PRO 6x contrast range provides a wider range of brightness3
•4K HDR1 – HDR10, HLG, IMAX Enhanced4 and Dolby Vision™5 support for incredible detail and clarity
•X-Wide Angle technology makes picture and color look great from anywhere in the room (75” and 85” class only)
•On-screen action and motion look better than ever with X-Motion Clarity™ technology and native 120Hz refresh rate.
•Enjoy smooth and vibrant colors with TRILUMINOS™ Display & 4K HDR Super Bit Mapping
•Acoustic Multi-Audio produces an immersive Sound-from-Picture Reality™ experience
•Android™ TV with the Google Assistant built in gives you a genius TV with hands-free voice search6
•Enjoy studio-quality Netflix content with Netflix Calibrated Mode10
•Compatible with Google Home9 Amazon Alexa10, and Apple® HomeKit™¹¹ for an even smarter home
Enhanced brightness, incredible contrast with Full Array Local Dimming & Boosting
Sony’s Full-Array Local Dimming and Boosting technology dynamically changes the light levels in sections of the screen depending on the content, resulting in a dramatic increase in contrast and brightness. Add in X-tended Dynamic Range™ PRO 6x which gives the screen 6 times the contrast range of a conventional LED-edge lit TV3. By accurately balancing the light output across the screen, darker scenes get darker and brighter scenes get brighter.
Intelligent processing, ultimate realism.
Simply put, our proprietary 4K HDR Picture Processor X1™ Ultimate is our best processor, ever. Object-based rendering happens in real time at lightning speed to remaster and upscale everything you see to near-4K HDR quality.1,2 Everything on the screen is identified, analyzed and optimized individually to adjust the overall contrast, sharpness and color for a picture that looks nearly identical to the real thing.
Experience a more natural picture with 4K X-Reality PRO & Object-Based Super Resolution
Every object, accurately displayed. With Object-Based Super Resolution in combination with 4K X-Reality PRO™, you’ll see lifelike detail, textures, and clarity in everything you watch. Leveraging intelligent dual database processing, pictures look cleaner with less on-screen noise. Every single pixel is enhanced beautifully by Sony’s best 4K HDR Picture Processor X1™ Ultimate.1,2
See the big picture with 4K HDR, IMAX Enhanced and Dolby Vision
High Dynamic Range (HDR) picture is the way TV was always meant to be watched. 4K Ultra HD resolution and HDR video content combine to bring dazzling detail, color and contrast to everything you watch, while keeping a far wider range of brightness than other video formats.1 IMAX Enhanced™4 makes movies feel larger than life. Dolby Vision™5 brings scenes to life with striking highlights, deeper darks and vibrant colors. Whichever format you choose, Sony TVs deliver picture-perfect reality, creating an immersive and engaging cinematic experience.
Every seat is the best seat in the house
X-Wide Angle technology gives the X950G vivid real-world colors from any angle while retaining more color and brightness than other LED TVs. Enjoy a great picture with incredible color from anywhere in the room. (75” and 85” class only)
On-screen action and motion look better than ever with X-Motion Clarity™ technology
Scenes appear as they do in real life with X-Motion Clarity™ technology. This revolutionary, best in class technology from Sony refines action on the screen in real time with an incredible refresh rate for action that is brighter and clearer than ever before.
TRILUMINOS™ Display & 4K HDR Super Bit Mapping deliver smooth and vibrant colors
Colors are as rich and vivid as nature’s own thanks to the TRILUMINOS™ Display with more shades of red, green and blue than ever before. You’ll enjoy rich, authentic images that evoke the emotion in every scene. And, 4K HDR Super Bit Mapping reveals thousands of shades and gradations of light, for sunsets as bright and clear as real life.
An immersive audio experience
Acoustic Multi-Audio adds two sound-positioning tweeters in the rear of the TV in addition to the bass reflex speakers to produce Sound-from-Picture Reality™. With action and sound precisely aligned, your viewing becomes so much more immersive.
A genius TV, a smarter home
With Android TV and the Google Assistant built-in, simply ask and you shall receive. With hands-free voice search, just start with “Hey Google” to ask it questions, control smart home devices like Nest™, or access many of the apps and services you already use every day.6 In addition, cast your favorite apps with Chromecast built-in7, or enjoy a huge range of apps from Google Play™, including YouTube™, Netflix, Prime Video, Hulu, Spotify and more.6
Well-connected to your smart home
With Google Home9 and Amazon Alexa10 compatibility, simply voice-control your TV and ask it to do things like cast and control videos from YouTube with Google Home or change the channel or volume with Amazon Alexa. Apple HomeKit™ and Airplay 2 compatibility seamlessly integrates your iPhone, iPad and Mac with your Sony TV for effortless smart home management and content streaming.¹¹
Enjoy studio quality Netflix content with Netflix Calibrated Mode
This mode was specially developed to enjoy Netflix originals and reproduce picture quality on a TV that is as brilliant as a studio evaluation master. With Netflix Calibrated Mode, the creator’s vision and intent is faithfully preserved.10